Dogpark Design is a strategically led brand studio and consultancy for founders who care deeply about how their brand shows up in the world.

We believe brands are built, not decorated. The strongest ones are rooted in clear strategy, distinct point of view, and visual systems that actually work, on shelf, on screen, and at scale. Our focus is on creating brands with character and consistency, designed to earn trust and drive long-term growth.

We partner closely with ambitious startups and growing consumer brands, shaping brand strategy, visual identity, packaging systems, and visual communications across every meaningful touchpoint. We work senior, hands-on, and collaboratively, because great work doesn’t come from bloated teams or surface-level thinking.

Dogpark is small by intention and opinionated by nature. We’re here to challenge assumptions, sharpen ideas, and build brands people recognize, remember, and choose.

Based in Toronto, working with founders everywhere.

DogparkLabs is the ideation and concept arm of Dogpark, focused on pre-seed, early-stage, and newly launched brands. We partner with founders at the earliest stages to shape ideas, test concepts, and build brand foundations, while also creating and launching our own food brands as entrepreneurs ourselves.
Launching early 2026

Services

Brand Strategy
Identity Design
Print & Publication
Packaging
Web & Digital Design

Art Direction
Signage
Content Creation
Integrated Campaigns
Iconography

Team

Tim Pennino
Founder, Creative Director

Laura Simpson
Co-Founder, Project Manager

  • Matthew von Teichman - C4 Funds, Purplesful Snacking, Spore Wellness

    I've worked with Tim for the last 2 years and I only have great things to say! He's extremely creative, very prompt and a pleasure to work with. I couldn't recommend him enough for any project.

  • Lea Torchetti - Manager, Partnership Marketing - NHL

    Working with Tim over the years has been an absolute pleasure. Tim is truly passionate about his design and projects, and puts his absolute best into every piece. He can so quickly and seamlessly pick up on your creative wishes and deliver something you’d never expect. He asks all the right questions when diving into a project and would help challenge us to creative pieces that he was proud of. He is efficient, yet thorough, and delivers high-quality work that focuses on the function and visual design. Tim is also so pleasant to work with and I will always go to him for future projects, big or small.

  • Giulia Gratsas - Head of Marketing, Delivra Health Brands

    Tim played a vital role in bringing the visions of Dream Water® Sleep Aid and LivRelief™ Pain Creams to life with his exceptional creativity. Tim is not only highly skilled but also a pleasure to work with. His dedication, attention to detail, and ability to turn concepts into visually stunning designs made a significant impact on our projects. I highly recommend Dogpark to anyone seeking a top-notch agency.

  • Carmine Prete - Founder, Carmcon Construction

    The entire branding process was a pleasure, and my favourite outcome has to be the designed apparel. I now wear my Carmcon uniform with pride every day, thanks to Tim and Laura's visionary approach. Their creativity and dedication have not only enhanced our brand but also garnered compliments that make our team stand out. I highly recommend Dogpark for their exceptional talent and collaborative spirit in turning visions into reality.

  • Nelson Paulo - Principal, Casatura Building Group

    Tim and Laura exceeded my expectations from the start with their exceptional professionalism and the transformative power they brought to Casatura. What began as just a company name evolved into a comprehensive brand strategy and vision, thanks to their creative prowess. The primary objective of our project was to distinguish ourselves from the competition, and they executed that goal flawlessly. I am thoroughly impressed with the results and grateful for the unique identity they've crafted for Casatura. I highly recommend Tim and Laura for their ability to turn ideas into a standout brand.